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Ana

Scaringella

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Ana

UI

Co-founder, Creative Director & Lead UI web designer. Ana orchestrates the realization of your vision through data-driven design grounded in UX/UI principles in order to deliver compelling visuals, drive engagement, and ensure accessibility for all.

"I orchestrate the design symphony, ensuring every note – from branding to web design – harmonizes perfectly."

Ana Scaringella

Harmonizing Brand Experiences Through Creative Direction.

Ana Scaringella's diverse artistic background, encompassing modeling, acting, writing, and photography, lays the foundation for her visionary design approach. Born in the Canary Islands and shaped by her global experiences, she combines her academic achievements—a Bachelor's in Spanish and Italian, a Master's in Hispanic Literature, and Google UX design certifications—to drive SÄANA Designs' success in branding, graphic, and web design.

Understanding Visual Storytelling and Emotional Connection.

Ana Scaringella's experience as a model and an actress has honed her ability to understand visual storytelling and emotional connection. This allows her to craft compelling brand narratives and create designs that resonate deeply with target audiences, ensuring clients' messages are delivered with impact and authenticity.

Writing: Crafting Resonant Narratives Through Cultural Sensitivity and Analytical Depth.

Ana Scaringella brings a unique blend of cultural sensitivity and analytical depth to her writing, derived from her academic pursuits. Her research presentations at Georgetown University and Texas Tech highlight her ability to analyze language and narrative with scholarly precision, fostering an empathic understanding of diverse perspectives. This analytical skill, combined with her experience teaching Spanish at the University of New Mexico, instructing Chinese students globally, and a multicultural upbringing, empowers her to craft narratives that connect deeply with clients' target audiences, ensuring clear and impactful communication across all platforms.

Photography: Sharpening the Eye for Detail and Composition.

Photography sharpens her eye for detail and composition, resulting in visually stunning designs that capture attention and communicate brand values effectively. This ensures that clients' visual assets are not only aesthetically pleasing but also strategically aligned with their brand identity.

Strategic UX/UI Implementation for Client-Centric Digital Solutions.

Ana Scaringella's journey into web design began with a Google UX design certification, grounding her methodology in core UX principles: understanding user needs, defining clear user flows, and validating designs through iterative testing. This data-driven approach, including comprehensive user research, detailed wireframing, and rigorous testing, ensures that SÄANA Designs delivers solutions that address specific user needs and pain points, leading to enhanced usability and engagement.

As Creative Director and Lead UI, she focuses on the strategic application of core UI principles: clarity, consistency, and visual harmony. This ensures the creation of emotionally resonant experiences that align with clients' brand identities, by ensuring that UX/UI practices are integrated throughout the design process. This integration ensures SÄANA Designs crafts digital experiences that are not only intuitive and user-centered, but also visually compelling and accessible, ultimately driving tangible results and fostering long-term client success.

Meet the rest

of the team.

Säunder Johnson

UX