Building a Trusted Identity: A Brand Strategy for Justice

We partnered with COLTAF to develop a brand identity that reflects its mission of ethical stewardship and social impact. As a foundation dedicated to transforming attorney-held client funds into sustainable legal aid, COLTAF needed a brand that conveys trust, professionalism, and accessibility.

Crafting a Recognizable & Versatile Brand

First, we designed a comprehensive visual identity, including a versatile wordmark, a combination mark, and a distinctive icon and favicon to ensure the brand remains identifiable across all display sizes. Whether on large signage or digital platforms, every element was crafted to reinforce COLTAF’s credibility and commitment to justice.

Ensuring Consistency Across Every Touchpoint

To maintain visual cohesion, we conducted extensive color research, selecting a palette that ensures consistent display across both digital and print media (CMYK & RGB values). Finally, all brand elements were documented in a comprehensive Canva brand book, serving as both a presentation and a tool for seamless content implementation across various platforms.

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