Harmonizing Spaces: A Brand Strategy for It's Just Feng Shui

It's Just Feng Shui is a Denver-based consulting firm specializing in optimizing energy flow within homes and businesses to create harmonious and prosperous environments. The company offers tailored Feng Shui solutions, including plant consultations, to enhance well-being, productivity, and success. We helped It's Just Feng Shui establish a cohesive and professional brand identity that reflects its mission of creating harmonious spaces.

A Balanced & Recognizable Brand Identity

We crafted a visual system that Inspired by the principles of Feng Shui symbolize balance, movement, and interconnectedness, reinforcing the brand’s philosophy. We incorporated a wordmark, combination mark, icon, favicon, and custom brand pattern to create a recognizable and professional presence.

Aesthetic Harmony & Visual Consistency

A thoughtfully curated color palette, derived from natural and elemental hues, enhances the brand’s sense of tranquility and authority. The typography was meticulously chosen to blend elegance and clarity, reflecting a seamless fusion of tradition and modernity that aligns with Feng Shui principles.

A Scalable & Sustainable Brand System

A comprehensive Canva brand book provides structured guidelines for consistency, serving as both a presentation and an essential tool for content implementation. This ensures that every visual element—colors, typography, and symbols—cohesively aligns with the brand’s identity, reinforcing its commitment to creating balanced and prosperous spaces.

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