Honoring Community: A Brand Strategy for The Granville Assisted Living Center

We partnered with The Granville Assisted Living Center to create a brand identity that reflects its mission of providing compassionate, affordable housing for low-income seniors. Rooted in dignity, respect, and belonging, the organization needed a visual identity that conveys warmth, trust, and community.

Building a Strong & Recognizable Identity

We designed a cohesive brand system, including a versatile wordmark, combination mark, distinctive icon, and favicon, ensuring The Granville remains recognizable across all touchpoints. Whether on signage, printed materials, or digital platforms, each element reinforces their dedication to creating a welcoming and supportive environment.

Ensuring Consistency & Longevity

To maintain a seamless brand presence, we developed a refined color palette with consistent RGB and CMYK values, paired with carefully selected typography to enhance clarity and approachability. All brand elements were documented in a comprehensive Canva brand book, serving as both a presentation and a practical tool for effortless content implementation across various platforms.

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