Streamlining HR: A Brand Strategy for The Buzz HR

We partnered with The Buzz HR to create a brand identity that reflects its mission of simplifying HR for growing businesses. Founded by Erica Leavis, the company needed a visual identity that conveys efficiency, professionalism, and reliability while maintaining a personal touch.

Building a Strong & Recognizable Identity

We designed a cohesive brand system, including a versatile wordmark, combination mark, distinctive icon, and favicon to ensure The Buzz HR is recognizable across all platforms. Additionally, a custom brand pattern reinforces consistency and professionalism across digital and print materials.

Ensuring Consistency & Longevity

To maintain a seamless brand presence, we developed a refined color palette with consistent RGB and CMYK values, paired with thoughtfully selected typography for clarity and approachability. All brand elements were documented in a comprehensive Canva brand book, serving as both a presentation and a practical tool for effortless content implementation across various platforms.

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