Empowering Mobility: A Brand Strategy for CMT Mobility Rescue

We partnered with CMT Mobility Rescue to create a brand identity that reflects its mission of restoring confidence and independence to individuals with Charcot-Marie-Tooth disease. Founded on Ken Cornell’s decades of expertise, the organization needed a brand that embodies innovation, compassion, and empowerment.

Building a Strong & Recognizable Identity

We designed a cohesive visual identity, including a versatile wordmark, a combination mark, a distinctive icon, and a favicon to ensure the brand remains recognizable across all platforms. Whether on medical equipment, educational materials, or digital channels, every element reinforces CMT Mobility Rescue’s dedication to life-changing mobility solutions.

Ensuring Consistency & Longevity

To maintain a seamless brand presence, we conducted extensive color research, selecting a palette with consistent RGB and CMYK values for clarity across digital and print media. All brand elements were documented in a comprehensive Canva brand book, serving as both a presentation and a practical tool for effortless content implementation across various platforms.