Streamlining Medical Administration: A Brand Strategy for CBS Medical Billing

We partnered with CBS Medical Billing and Consulting to create a brand identity that reflects its mission of optimizing healthcare administration for medical practitioners. Founded by Erin Cammarata, the company needed a visual identity that conveys efficiency, professionalism, and reliability while maintaining a personal touch.

Building a Strong & Recognizable Identity

We designed a cohesive brand system, including a versatile wordmark, combination mark, distinctive icon, and favicon to ensure CBS Medical Billing is recognizable across all platforms. Additionally, a custom brand pattern reinforces consistency and professionalism across digital and print materials.

Ensuring Consistency & Longevity

To maintain a seamless brand presence, we developed a refined color palette with consistent RGB and CMYK values, paired with thoughtfully selected typography for clarity and approachability. All brand elements were documented in a comprehensive Canva brand book, serving as both a presentation and a practical tool for effortless content implementation across various platforms.

CBS Medical Billing's new brand identity aligns with its commitment to enhancing administrative efficiency so healthcare professionals can focus on patient care. This strategic visual approach ensures that CBS Medical Billing continues to stand out as a leader in the industry while maintaining a trusted and professional image.

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