Al Maccaroni: Rebranding a Las Canteras Favorite for the Digital Age

‍Al Maccaroni, a well-loved Italian restaurant in Las Canteras, approached us to revitalize their brand. Their existing identity lacked cohesion and wasn’t resonating with the audience they aimed to reach. With growing competition and shifting customer expectations, they needed a rebrand that could elevate their image, drive engagement, and set them up for long-term growth—without breaking the bank.

Rediscovering the Essence

‍We began by evaluating Al Maccaroni’s current brand presence, analyzing what worked, what didn’t, and where the opportunities lay. Through competitive research and audience insights, we identified a path forward—one that honored their authentic Italian roots while appealing to modern diners, both local and international.

Designing a Fresh Start

‍We delivered a refined visual identity centered on a bold, versatile combination mark. Supporting collateral included a custom-designed loyalty card and an elegant PDF flyer to boost in-house promotion. These assets laid the foundation for a more professional and memorable brand image across all touchpoints.

More Than a Logo

‍To bring the brand to life, we directed and curated high-quality photography, built a bilingual website that welcomed over 57,000 visitors, and managed social media from June 2022 to July 2023—driving consistent growth, increased engagement, and positive customer sentiment.

Repositioned for Results

‍With cohesive visuals, compelling storytelling, and an approachable digital presence, Al Maccaroni’s rebrand reintroduced them as a standout in the Las Canteras dining scene. What began as a refresh became a transformation—helping them turn curious passersby into loyal regulars.

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