Building a Trusted Identity: A Brand Strategy for Daggett Construction

We partnered with Daggett Construction to develop a brand identity that reflects its commitment to quality craftsmanship, affordability, and customer-first service. As a family-founded remodeling company inspired by a legacy of service, Daggett Construction needed a brand that conveys trust, expertise, and dedication to bringing homeowners’ visions to life.

Crafting a Recognizable & Versatile Brand

To establish a strong and adaptable brand presence, we designed a comprehensive visual identity, including a versatile wordmark, a combination mark, and a distinctive icon and favicon. Every element was created to ensure brand recognition across all platforms—from worksite signage to digital marketing—reinforcing Daggett Construction’s reputation for excellence and reliability.

Ensuring Consistency Across Every Touchpoint

To maintain a cohesive brand experience, we conducted in-depth color research, selecting a palette that ensures consistency across both digital and print media (CMYK & RGB values). Finally, all brand elements were documented in a detailed Canva brand book, serving as both a brand guide and a tool for seamless content implementation across various platforms.

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